COMING SOON• PRODUCT LAUNCH COMING SOON • JOIN THE WAITLIST

LA JOLLA COFFEECOMPANY™JOIN THE WAITLIST

LA JOLLA COFFEE • COMING SOON

MEET THEJEWEL OF COFFEE.

Smooth, rich and balanced whole bean Arabica coffee from Puebla, Mexico—inspired by the coast we call home.

JOIN THE WAITLIST REQUEST A SAMPLE WHILE SUPPLIES LASTOUR LA JOLLA STORY
La Jolla Coffee Company The Jewel 8-ounce whole bean coffee tinLA JOLLA COFFEECOMING SOON
32.8328° N117.2713° W
Burlap bags of Arabica coffee at a specialty roastery

100% ARABICAFrom Puebla, Mexico

Professional small-batch coffee roasting equipment

SMALL-BATCHRoasted with care

La Jolla-inspired coastline

SAN DIEGORoasted & packed locally

La Jolla Coffee Company sunset, birds and palms

WHOLE BEAN8 oz recyclable tin

01

THE SIGNATURE ROAST

100% ARABICA • MEDIUM ROAST

AN EVERYDAY
JEWEL.

FIRST ROAST WAITLIST OPEN

Carefully sourced in Puebla, Mexico, The Jewel is a smooth, rich and balanced whole bean coffee—dependable enough for every morning and distinctive enough to make the ritual feel special.

ROASTMEDIUM
FORMATWHOLE BEAN
ORIGINPUEBLA, MEXICO
LAUNCH PRICE • 8 OZ (227 G) TIN$55.95
NOT YET FOR SALE
GET FIRST-ROAST ACCESS

100% Arabica coffee • Roasted and packed in San Diego, California

HOW LAUNCH WILL WORK

WAITLIST FIRST.
COFFEE NEXT.

JOIN THE LISTGet first-roast news before the public.

REQUEST A SAMPLEAsk to be considered for a small sample while limited supplies last.

RECEIVE YOUR INVITEWe’ll email a direct ordering link when sales open.

SMOOTH

•

RICH

•

BALANCED

•

WHOLE BEAN

La Jolla Coffee Company The Jewel label artwork
02

THE JEWEL OF EVERYDAY COFFEE

BORN BY
THE CALIFORNIA
SEA.

La Jolla is called the Jewel by the Sea. We made a coffee worthy of the name.

Our signature roast brings the relaxed clarity of a coastal morning to your everyday cup. The Jewel is made with carefully sourced Arabica beans from Puebla, Mexico, then roasted and packed in small batches in San Diego, California.

HOW WE CRAFT IT
03

SMALL-BATCH BY DESIGN

BIG COFFEE ENERGY.
SMALL ROAST MENTALITY.

Burlap coffee bags of green Arabica beans arriving at a specialty roastery

SELECTED FOR BALANCE

100% Arabica coffee from Puebla, Mexico, chosen for a smooth, rich and balanced cup.

Coffee beans cooling in a professional small-batch roaster

ROASTED & PACKED IN SAN DIEGO

Professionally roasted and packed in small batches in San Diego, California.

The La Jolla coast that inspires the brand

A LA JOLLA BRAND

Created by a company based in La Jolla and inspired by the community.

BREW THE PERFECT CUP

START WITH
THE STANDARD.
MAKE IT YOURS.

Grind the whole beans just before brewing, then begin with two tablespoons of coffee for every six fluid ounces of water.

  1. 01

    HEATFresh water to 195–205°F.

  2. 02

    GRINDUse a medium grind for standard drip brewing.

  3. 03

    MEASUREStart with 2 tbsp coffee per 6 fl oz water.

  4. 04

    BREWAdjust the next cup to match your taste.

04

THE PLACE BEHIND THE ROAST

LA JOLLA,
BEYOND THE POSTCARD.

Original photo-style view inspired by La Jolla’s sandstone coastline at sunriseTHE COVE • MORNING LIGHT
COASTLINE

CARVED BY WATER, BUILT FOR SLOW MORNINGS

Sea caves, pocket beaches and layered sandstone give La Jolla a coastline that feels discovered rather than designed.

EXPLORE THE FACTS
Original photo-style dawn view inspired by Scripps PierSCRIPPS • BLUE HOUR
OCEAN SCIENCE

WHERE CURIOSITY MEETS THE PACIFIC

La Jolla’s modern identity is inseparable from more than a century of ocean research, observation and exploration.

EXPLORE THE FACTS
Original photo-style coastal bluff scene inspired by Torrey PinesTORREY PINES • GOLDEN HOUR
NATURAL HISTORY

SHAPED BY SALT, WIND AND TIME

The rare Torrey pine survives where bluff, ocean air and a tough coastal climate meet.

EXPLORE THE FACTS
1887

A COASTAL COMMUNITY TAKES SHAPE

La Jolla Park was laid out around a public cove-side park, making the coastline the community’s focal point from the start.

1903

OCEAN SCIENCE FINDS A HOME

The Marine Biological Association of San Diego formed in 1903, and La Jolla became its permanent research home by 1907.

6,000

ACRES UNDER THE SURFACE

The San Diego–La Jolla Underwater Park protects roughly 6,000 acres across about 10 miles of coastline.

2

NATIVE TORREY PINE HABITATS

The nation’s rarest pine grows naturally only near La Jolla and on Santa Rosa Island off Santa Barbara.

Original photo-style brand imagery inspired by the La Jolla coast; not stock or documentary photography.

A young couple pouring fresh coffee in a coastal kitchen overlooking a La Jolla-inspired sunsetCOASTAL KITCHEN • GOLDEN HOUR

COFFEE, COAST & COMMUNITY

MADE FOR THE
MOMENTS.

A quiet balcony, the Pacific turning coral, birds crossing the last light and a good cup shared with people you care about. La Jolla Coffee Company is built around that feeling.

JOIN THE FIRST ROAST Original brand image inspired by coastal Southern California; no specific hotel is depicted.

LA JOLLA Q&A

THE JEWEL,
EXPLAINED.

A few useful answers about the coast, its history and the place behind our name.

WHY IS LA JOLLA CALLED “THE JEWEL”?

“The Jewel” is La Jolla’s enduring nickname, but the place-name’s origin is not perfectly settled. Historical studies point to earlier spellings such as La Hoya, while an 1870 map used La Joya—Spanish for “the jewel.” Our coffee celebrates the nickname without pretending the etymology is simple.

WHAT MAKES THE WATER OFF LA JOLLA DIFFERENT?

Below the surface are kelp beds, rocky reefs, sandy flats and submarine canyon habitat. The city-established underwater park dates to 1971 and stretches from La Jolla Cove toward Torrey Pines.

WHY DOES SCRIPPS OCEANOGRAPHY BELONG IN THE STORY?

The institution’s roots reach back to a marine biology association formed in 1903. By 1907 its permanent station was in La Jolla, supported in large part by Ellen Browning Scripps and E.W. Scripps.

WHAT IS SPECIAL ABOUT THE TORREY PINE?

California State Parks calls it the nation’s rarest pine. Its natural range is limited to the Torrey Pines area and Santa Rosa Island, where salt, wind and dry coastal conditions shape its distinctive form.

FACT SOURCESCity of San Diego / National RegisterCity Cultural Resources StudyScripps Institution of OceanographyCity of San Diego Underwater Park PlanCalifornia State Parks

THE FIRST ROAST

GET THE GOOD
STUFF FIRST.

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THE COMPANY

LA JOLLA COFFEE COMPANY™

HOMECompany based in La Jolla, California 92037

COFFEE100% Arabica whole bean coffee from Puebla, Mexico

ROASTINGRoasted and packed in San Diego, California

PACKAGING8 oz (227 g) tin can • Curbside recyclable

CONTACTinfo@lajollacoffeecompany.com

STATUSComing soon. Products shown are not currently offered for sale.