COMING SOON• FIRST ROAST IN DEVELOPMENT • JOIN THE WAITLIST
LA JOLLA COFFEECOMPANY™JOIN THE WAITLIST LA JOLLA COFFEE • COMING SOON
A premium, smooth and balanced medium roast inspired by the coast we call home. The first roast is being prepared now.
LA JOLLA COFFEECOMING SOON
ARABICA COFFEESelected for balance
SMALL-BATCHRoasted with care
SAN DIEGO COUNTYExperienced roasting partners
PREMIUM COFFEELa Jolla-inspired
THE SIGNATURE ROAST
THE JEWEL • 8 OZ TIN
COMING SOON • MEDIUM ROAST
Dependable, smooth and satisfying. The Jewel is balanced enough for every morning and distinctive enough to make the ritual feel special.
Draft launch price • Final details will be confirmed before ordering opens
JOIN THE LISTGet first-roast news before the public.
REQUEST A SAMPLEAsk to be considered for a small sample while limited supplies last.
RECEIVE YOUR INVITEWe’ll email a direct ordering link when sales open.
THE JEWEL OF EVERYDAY COFFEE
La Jolla is called the Jewel by the Sea. We made a coffee worthy of the name.
Our signature roast brings the relaxed clarity of a coastal morning to your everyday cup. The Jewel will be professionally roasted in small batches by experienced San Diego County roasting partners, then prepared for a dependable, balanced drip brew.
HOW WE CRAFT ITSMALL-BATCH BY DESIGN
Arabica coffee chosen for a smooth body, rich flavor and clean finish.
Professionally roasted in small batches by experienced local partners.
Created by a company based in La Jolla and inspired by the community.
BREW THE PERFECT CUP
Begin with two tablespoons of coffee for every six fluid ounces of water, then adjust the next cup to your taste.
HEATFresh water to 195–205°F.
MEASUREStart with 2 tbsp coffee per 6 fl oz water.
BREWUse your standard drip coffee maker.
ADJUSTAdd more or less coffee to match your taste.
THE PLACE BEHIND THE ROAST
THE COVE • MORNING LIGHTSea caves, pocket beaches and layered sandstone give La Jolla a coastline that feels discovered rather than designed.
EXPLORE THE FACTS
SCRIPPS • BLUE HOURLa Jolla’s modern identity is inseparable from more than a century of ocean research, observation and exploration.
EXPLORE THE FACTS
TORREY PINES • GOLDEN HOURThe rare Torrey pine survives where bluff, ocean air and a tough coastal climate meet.
EXPLORE THE FACTSLa Jolla Park was laid out around a public cove-side park, making the coastline the community’s focal point from the start.
The Marine Biological Association of San Diego formed in 1903, and La Jolla became its permanent research home by 1907.
The San Diego–La Jolla Underwater Park protects roughly 6,000 acres across about 10 miles of coastline.
The nation’s rarest pine grows naturally only near La Jolla and on Santa Rosa Island off Santa Barbara.
Original photo-style brand imagery inspired by the La Jolla coast; not stock or documentary photography.
COASTAL KITCHEN • GOLDEN HOURCOFFEE, COAST & COMMUNITY
A quiet balcony, the Pacific turning coral, birds crossing the last light and a good cup shared with people you care about. La Jolla Coffee Company is built around that feeling.
JOIN THE FIRST ROAST Original brand image inspired by coastal Southern California; no specific hotel is depicted.LA JOLLA Q&A
A few useful answers about the coast, its history and the place behind our name.
“The Jewel” is La Jolla’s enduring nickname, but the place-name’s origin is not perfectly settled. Historical studies point to earlier spellings such as La Hoya, while an 1870 map used La Joya—Spanish for “the jewel.” Our coffee celebrates the nickname without pretending the etymology is simple.
Below the surface are kelp beds, rocky reefs, sandy flats and submarine canyon habitat. The city-established underwater park dates to 1971 and stretches from La Jolla Cove toward Torrey Pines.
The institution’s roots reach back to a marine biology association formed in 1903. By 1907 its permanent station was in La Jolla, supported in large part by Ellen Browning Scripps and E.W. Scripps.
California State Parks calls it the nation’s rarest pine. Its natural range is limited to the Torrey Pines area and Santa Rosa Island, where salt, wind and dry coastal conditions shape its distinctive form.
HOMECompany based in La Jolla, California
ROASTINGProfessionally roasted by experienced partners in San Diego County
CONTACTinfo@lajollacoffeecompany.com
STATUSComing soon. Products shown are not currently offered for sale.